Headmasters are a chain of 56 Hair & Beauty Salons based in and around the London area.
The old website had been run by an employee for several years, who whilst enthusiastic, had very little programming experience.
With over 40 plug-ins installed in WordPress, the resulting customer experience was sluggish, cluttered and unresponsive. Not to mention a potential security nightmare in the making.
Aside from exporting the news database and some other key pieces of content, we abandoned the existing website and started again from scratch.
Beginning with a makeover of their identity guidelines — introducing a new set of typefaces and simplifying the colour palette — a modern, stylish design was created.
The new website design was supported by some great in-house photography that really brings the site to life.
Specific attention was paid to page speed, registration and booking processes, as well as transactional emails to help improve the customer experience.
Individual salon pages were carefully coded with structured data so that updates to opening hours are quickly picked up by Google Maps.
Improvements like this help the team at Headmasters reduce the time it takes to manage their online presence.
Launched in September 2019, the new salon website delivered a big increase in bookings and sign-ups to their VIP programme.
If you are a boutique hairdresser or run a larger chain of hair salons, feel free to get in touch with us at LWDA. We’re always happy to discuss how we can help improve your online presence.